Campaign Analytics & Delivery Reports

Chatofy provides real-time campaign analytics so you can monitor message delivery performance. Analytics are tracked using Redis counters during active campaigns and synced to PostgreSQL for historical reporting.

Key Metrics

• Sent — Messages successfully dispatched from Chatofy to Meta
• Delivered — Messages that reached the recipient's device
• Read — Messages that were opened by the recipient
• Failed — Messages that could not be delivered
• Replied — Recipients who replied to your campaign message

Viewing Campaign Analytics

1. Navigate to Campaigns from the sidebar
2. Click on a campaign to open its detail page
3. View the analytics charts showing delivery breakdown
4. Use date range filters to analyze specific time periods

Real-Time vs Historical Data

During an active campaign, analytics are updated in real-time using Redis counters. After the campaign completes, data is permanently stored in PostgreSQL. You may see slight discrepancies between real-time and final numbers due to the async sync process (60-second intervals).

Interpreting Delivery Issues

• High failed rate may indicate invalid phone numbers or opted-out contacts
• Low delivered rate suggests the recipient's phone was off or had connectivity issues
• Low read rate is normal for broadcast campaigns; focus on delivered rate