Message Templates for Campaigns

WhatsApp Business API requires that all proactive messages (messages sent outside the 24-hour customer service window) use pre-approved message templates. Chatofy syncs your approved templates from Meta and provides a visual builder for creating new ones.

Template Categories

• Marketing — Promotional content, offers, and announcements
• Utility — Order confirmations, shipping updates, account notifications
• Authentication — One-time passcodes for verification

Creating Templates

You can create templates directly in Chatofy using the Visual Template Builder:

1. Navigate to Templates from the sidebar
2. Click "Create Template"
3. Select the category (Marketing, Utility, or Authentication)
4. Add header (text, image, video, or document)
5. Write the body text with {{variable}} placeholders
6. Add optional footer and buttons
7. Submit for Meta review

Template Review Process

Templates go through Meta's review process. Statuses include:

• PENDING — Submitted and awaiting review
• APPROVED — Ready to use in campaigns
• REJECTED — Did not meet Meta's policy requirements
• PAUSED — Previously approved but flagged for review

Syncing Templates from Meta

Templates created directly in Meta's Business Manager are automatically synced to Chatofy. You can also manually trigger a sync from the Templates page.