Understanding WABA Limits & Throughput

Each WhatsApp Business Account (WABA) has messaging limits and throughput rates that determine how many messages you can send and how quickly. These limits scale with your account quality and usage history.

Messaging Limits

WhatsApp assigns each WABA a messaging limit that defines the maximum number of business-initiated conversations per day. There are four tiers:

• Tier 1 — 1,000 conversations per day (default for new WABAs)
• Tier 2 — 10,000 conversations per day
• Tier 3 — 100,000 conversations per day
• Tier 4 — Unlimited (subject to throughput)

Throughput Rate

Throughput controls how many messages per second your WABA can send. Higher throughput is automatically granted as your account quality improves and message volume increases.

How Limits Are Increased

Meta automatically reviews your account every 7 days. Limits are increased based on:

• High quality rating (Green status)
• Low block rate (users not blocking your number)
• Consistent message volume
• Compliance with WhatsApp policies

Monitoring Your Limits

You can view your current messaging limit and quality rating in the Chatofy dashboard under Settings → WhatsApp → Account Overview. We also send notifications when your tier changes.