Best Practices
Understanding WABA Quality & Status
Every WhatsApp Business Account (WABA) has a health status that determines its ability to send messages and maintain high throughput. Monitoring and maintaining good WABA health is essential for reliable operations.
WABA Status Overview
Your WABA can be in one of the following states:
- Active — Fully operational. Can send and receive messages.
- Restricted — Limited functionality due to quality issues or policy violations.
- Pending — Awaiting verification or phone number registration completion.
- Disabled — Permanently restricted by Meta due to severe violations.
Message Throughput
Your WABA's throughput (messages per second) is determined by its quality rating and history. Higher quality accounts get higher throughput limits.
How to Maintain Good WABA Health
- Monitor Quality Ratings — Check phone number quality regularly in Settings → WhatsApp.
- Reduce Block Rates — Ensure recipients want to receive your messages. High block rates hurt quality.
- Handle Opt-Outs — Immediately stop messaging users who request to stop.
- Use Appropriate Message Types — Use marketing templates only for promotional content and utility templates for transactional messages.
- Respond to Inquiries — Customer Service Conversations have a 24-hour window. Respond promptly.
Diagnostics in Chatofy
Super Admins can access the Meta Diagnostics page for a comprehensive view of all connected WABAs, including quality trends, API call logs, and sync status. If you're experiencing issues, contact support with the diagnostics information.